Prana acquired

by Tom Markiewicz on December 26, 2005

This is apparently old news, but I only recently stumbled upon the news story. On November 30, Prana announced that they were being acquired by the women’s clothing company, Liz Claiborne.

Prana co-owners and founders Beaver and Pam Theodosakis, and Demian Kloer, will continue to run the company. Prana, based in Vista, CA, is expected to generate net sales of approximately $30 million in fiscal 2005.

“One of the primary reasons we selected Liz Claiborne was because of our ability to maintain a significant economic interest and independence in running Prana, which will allow us to preserve the quality and essence of the Prana brand that our customers and retailers expect,” said Beaver Thedoskis, Prana’s president. “This relationship goes far beyond the bottom line as we are highly impressed by Liz’s brand-building capabilities and corporate commitment to people, fair trade and the environment. We have a great opportunity to share best practices in these areas.”

As Prana has been one of my favorite climbing clothing companies over the years, I can only hope nothing changes. For me, Prana has always provided climbing clothes that have fit and worn well.

  • Pingback: All Climbing Blog - climbing, bouldering, mountaineering, and training » Prana may be on the chopping block by new owner Liz Claiborne

  • http://www.otcfire.com/ OTC Stocks

    885861 214939Hi. Cool article. There is a problem with the web site in firefox, and you might want to test this The browser is the marketplace leader and a huge portion of folks will miss your excellent writing due to this problem. 866297

  • http://lol-eloboosting.com/ elo boost

    372472 6741whoah this weblog is magnificent i really like reading your posts. Maintain up the wonderful function! You know, lots of men and women are seeking about for this information, you can support them greatly. 335848

Previous post:

Next post: