The Cupcake Mafia questions whether you can give back by buying gear.
Between working to set-up the auction and receiving my REI dividend this week I have been thinking a lot about buying gear. As you’ll note from my previous blog, Gear on the Brain, my decision making was based on how much I can get with my coupon and dividend but then I took a step back. I realized I shop at REI because I like supporting their amazing Stewardship Program. So what if I based my brand decisions on something greater? In a time when corporations are cutting their charity budgets how can I show them my support? Easy, show it with my dollars. Buy from organizations that give back.
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