Comments on: Updates on the Alpinist Relaunch

By: Confirmations from the Publisher on the Alpinist Relaunch | linkfeedr

Confirmations from the Publisher on the Alpinist Relaunch | linkfeedr — Sun, 12 Apr 2009 19:48:27 +0000

[...] here to visit the full article on the original website.The other day I wrote about the reports of Michael Kennedy editing the new Alpinist. If you haven’t had enough of the Alpinist news, there’s even [...]

By: Top Posts on All Climbing from Mar 2009 — All Climbing

Top Posts on All Climbing from Mar 2009 — All Climbing — Wed, 01 Apr 2009 07:02:30 +0000

[...] Updates on the Alpinist Relaunch Posted on Monday, March 16th, 2009 in Media Dougald MacDonald reports that Michael Kennedy is going to edit the new Alpinist.Kennedy edited and published Climbing magazine for more than two decades before selling the magazine in 1997. Along with being one of America’s top alpine climbers of the 1970s and ’80s, he created a magazine with authoritative articles and elegant design, and he was rewarded with the largest circulation climbing magazine in the world. [...]

By: Emily Setzer | Photography & Writing » The Sigh of Satisfaction

Emily Setzer | Photography & Writing » The Sigh of Satisfaction — Mon, 16 Mar 2009 19:57:09 +0000

[...] Alpinist Magazine will relaunch under the direction of a former Climbing Magazine editor and I hope that this time the publishers will develop a successful business model and not schlep out the same mag as Climbing, Rock & Ice, et al. While I love climbing and backpacking, I don’t try to summit huge peaks, such as Wilson Peak in this photo. But I related to Alpinist because the stories and photos emoted that satisfying thrill of being surrounded by wilderness that only those who love the outdoors understand. If their photos could talk, they would sigh with satisfaction, whereas the other mags’ photos would grunt with testosterone. I for one prefer that deep sigh, but I’m not holding my breath. [...]

By: Emily Setzer

Emily Setzer — Mon, 16 Mar 2009 19:27:20 +0000

I always believed, and believe most others felt the same way, that Alpinist was special because of its amazing art-like quality photos and detailed stories. The other climbing mags don’t have stories – they have bragfests, and if their photos could talk, they would grunt with testosterone rather than sigh with the satisfaction of being in the wilderness. I truly hope the new Alpinist manages to keep some resemblance to the old mag’s virtues. As for business models, I would love to see a forum with the top mag editors and publishers discussing ads and ROI because I agree – it really makes no sense to schlep out four of the same products with different names on the covers. I think the climbing community deserves better.

By: Alpinist Magazine: New Editor Brings New Change? Some thoughts.. : The Adventurist

Mon, 16 Mar 2009 19:09:37 +0000

[...] Notes: Alpinist magazine’s relaunch is scheduled for April 15th. Information in this post came from Alpinist.com and The Mountain World, as well as previous posts on The Adventurist. You can also read more about the Alpinist relaunch on AllClimbing.com. [...]

By: Julian

Julian — Mon, 16 Mar 2009 18:04:18 +0000

Wig nailed it. I bet there’s no actual research (at least not anything beyond the finger-in-the-wind kind of “research”). One or more of the US climbing mags seems likely to fall, and soon.

By: wig

wig — Mon, 16 Mar 2009 17:33:06 +0000

That’s because there probably wasn’t any market research…
So far as I can tell the market can barely support the mags we got.